FALL 2009 • Professional Practices • 12:30 • Susan Bonner
Monday 8/31 First day of class
Concept:
Intro to the concept of becoming an entrepreneur.
Discussion of branding yourself. It's all about you.
Discussion of each person's ideal job
genre worksheet
IE: 2d animator, illustrator
Technical:
Laptop discussion making sure you have the software.
(PPT, EXCEL, ILLUSTRATOR, PSD, InDesign)
right hardware, including backup system.
Demo:
How to research.
Demo screen shot
Intro to excel - for market list
Execute:
Research begins. WEBLAB
Bring their Identity to next class if they have one already.
Wednesday 9/2
Concept:
Do you have a brand identity?
Your portfolio as the example of what you can do to potential employers
"Always be selling." ABS
Execute:
Don't have an identity? -create a logo for your studio or your name in Illustrator.
Text only.
Company name discussed, tag line discussed.
Initial Presentation created (PowerPoint suggested)
Design it well.
Demo:
Register.com - see if your company name is taken by another .com
This is a domain name registration site that you can use to see if others have your company name - if so rethink it.
Demo on research-
how do you find a art directors name-
Who do you add to your contact list?
Monday 9/7 NO CLASS - LABOR DAY
Wednesday 9/9
Deadline:
Company name decided on to discuss with the class.
Taglines determined to share with the class.
Research continued in bookmarks of browser
go to library to see the Illustrators Market Book on reserve.
Technical:
Illustrator.
PowerPoint.
Demo:
Demo file organization.
PowerPoint demos.
Creating their own background with identity.
Demo on how Research images are placed into PowerPoint.
Execute:
Researching to find 3 companies (out of 20 or so), where their genre fits.
Include contact info of 20 in Market List spreadsheet.
What is your ideal job?
Create a logo for your company in illustrator -text only is needed.
Monday 9/14
Deadline:
Logo due. End of class -shown on your computer to class.
Execute:
In class placement of logo in stationary and presentation.
InDesign and Powerpoint.
Research to find 1 professional organization (out of 1-5 which will be included in your Market List spreadsheet).
Research to find 2 blogs (out of at least 10 which will be included in your spreadsheet).
Your presentation is to include points on 1 professional organization and 2 blogs.
Wednesday 9/16
Deadline:
Logo Due Completed beginning of class
Execute:
Business card made in class
Cost Analysis Spreadsheet
Demo:
examples of business cards shown
Equations in excel
Monday 9/21
Research:
Research on pricing and geographies.
Market trip reports from LA and NY discussed.
Cost of living.
Where will they live?
What will they get paid?
Will you do side jobs?
Where will your ideal job land you?
Consider the steps it will take to land your ideal job.
What will be your starter jobs?
What is your ultimate position?
Wednesday 9/23
no class
Monday 9/28
Research:Research pricing for your chosen market, look to Graphic Artist's handbook.
How many projects do you need in a year to make your chosen salary? (30K or more)
Execute:
Cost analysis (income minus expenses) Excel spreadsheet.
What does it cost to run your studio for the year?
Include mail, internet, electric, gas, rent, misc etc.
Write a short summary. (include in presentation)
Show Susan what you have
Go over group issues in class
Split up the Presentation dates:
Prep a portfolio on your computer if you are being reviewed by Mike Williams
Wednesday 9/30
How to make a proposal
work in class on presentations
Monday 10/5
Deadline: ALL STUDENTS:
• Cost analysis spreadsheet
• Market List spreadsheet
• Powerpoint Presentation Folder
ALL placed on BonnerS server in ProfessionalPractices/research/YourMarket-YourName.
Deadline: Your Presentation to the class
Cory C
Megan
Wednesday 10/7
Deadline: Your Presentation to the class
Stacy
Michael E
Britteny
Monday 10/12
Presenting Market Reports:
Cory N
Jeremy
Visiting Artist:
2:00-3:30 in Professional Practices class- career talk- how he got his job at School Zone, what he does there, printing and proofing issues, digital deliverables etc.
3:30-5:30 Digital Imaging 1 -Show his work and demo on Illustrator brush sets and a fun character in vector
sign up for a portfolio review email susan@visualpump.com
BAM the Art and Design of Brandon Miltgen
Wednesday 10/14
Your Presentation to the class
Brian
Alex
Katie
Michelle
Justin
Michael G
Andy H
Mary
